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'Marlborough' (Marlboro cigarettes) was born in 1924 as the first ladies' cigarettes. In earlier times, the idea of selling cigarettes to women was considered rebellious, just as today - to sell tobacco to minors.
But with the appearance of suffragettes in the society in 1920 (women fighters for universal suffrage) the issue of equality arose - women wanted to have the same nasty habit as men (in those days nobody discussed the smoking harm). Nevertheless, trading this product was a risky business. The advertising specialists were trying to prove that although smoking leads to yellow teeth, ill odor, irreversible addictive, the emergence of severe dry cough in the morning, but nevertheless ladies are still feminine and tender.
Philip Morris decided that the cigarettes’ brand of his company must have classical and noble title. At that time Winston Churchill was of great popularity. People said that he had a business with Count Marlborough. The merchants liked sounding of the word 'Marlboro', but did not like his writing - Marlborough. Then they simply removed the 'extra' letters of the words end and put it in the changed form on the pack.
In the 1920-s the advertising campaign of Marlborough praised 'femininity' of new cigarettes. At the end of a cigarette near the filter they painted a red ribbon to hide unsavory trail of lipstick. This innovation was called 'an alluring addition', and explained its appearance as a concern to avoid the contact of paper with lips.
Marlboro cigarettes are soft as “May breeze', specially designed for ladies, special taste which confirms the male opinion that 'Marlboro' - is an aristocrat among cigarettes' The success of cigarettes was enough to keep afloat, but nothing more. Twenty years later, Philip Morris agreed to 'change the disposition' of this brand. It was aimed to people who understood that tobacco is harmful, but they continued smoking. Tobacco companies reacted immediately. First, they assured that their cigarettes are “safer' than the other cigarettes.
Smokers considered filter-tipped cigarette as uninjurious. (In those years it was believed that the filter-tipped cigarettes are smoked solely by women.) Many men would smoke cigarettes with filter, but did not want to become the object of ridicule for being smoking 'ladies' cigarettes. Manufacturers of cigarettes long resisted the temptation to offer men a filter cigarette, partly because the presence of the filter involves unpleasant and harmful fumes. But then a bright idea appeared: a cigarette filter was more profitable for the manufacturer - because the material was cheaper than tobacco filter of the same volume. In addition, the filter cleans tobacco smoke, then they could use cheaper, low-grade tobacco.
And Philip Morris agreed to remake the 'Marlboro cigarettes' for male smokers. Leo Burnett, a famous Chicago advertising specialist, helped Morris. Bernett beginning the defeminization of Marlboro cigarettes, decided to use a series of 'testosterone injections' - a series of different images like as marine captain, an athlete-heavyweight, adventurer, a war correspondent, construction workers, etc. The first type was ,of course,a cowboy.
However, Philip Morris was dissatisfied with the project. He hired a team of researchers who have brought alarming results: in the U.S. there are no more than 3000 professional cowboys. How could an ordinary clerk identify himself with this advertising cowboy character?
Burnett said a lot, and convinced the administrators to choose the cowboy type. The advertising campaign was successful. Over one year Marlboro cigarettes moved from last place (before they were less than 1% of the market) until the fourth, hitting a list of cigarette-champions. The company has decided to temporarily forget about the sea captain and, in any case, keep a cowboy. The first group of invited to the shootings 'cowboys' were professional models, none of whom had any idea, from which side to approach a horse. They were made fun of, they could only amuse: Imagine a man in blue, burned in the sun jeans, western boots, and ... with spurs upside down! In the end, the advertising agency had to look for real cowboys in Texas and Montana. Since then, Marlboro man took a firm place among the most successful advertising images and cigarettes for many years kept on the top line of most well-sold cigarettes. When in 1971 the Government banned tobacco advertising, cowboy moved to the advertising of other products - because he never says anything.
It seems everybody-either a man or a woman liked the cowboy.
This is a list of current cigarette brands. The table is sortable for every column.
Brand | Manufacturer | Origin | Released |
---|---|---|---|
305 | Dosal Tobacco | United States | |
A Mild | Sampoerna | Indonesia | |
Absolute Mild | Karya Dibya Mahardika | Indonesia | |
Access Mild | Moeria Mulia | Indonesia | |
Akhtamar | Grand Tobacco | Armenia | |
Alain Delon | British American Tobacco | Cambodia | |
American Street Premium | Adlon Eurobusiness [1] | Spain | |
Apache | Surya Mustika Nusantara | Indonesia | |
Ararat | International Masis Tabak | Armenia | |
Ashford | Philip Morris International Philip Morris USA (United States only) | United States | |
Avolution | Sampoerna | Indonesia | |
Bahman[2] | Iranian Tobacco Company | Iran | |
Basic | Philip Morris International (International) Philip Morris USA (United States only) | United States | |
Belomorkanal | Uritsky Tobacco Factory | Soviet Union | 1932; 87 years ago |
Benson & Hedges | Altria British American Tobacco (Asia, Australia and New Zealand only) Japan Tobacco International (United Kingdom only) Philip Morris USA (Canada and United States only) | United Kingdom | 1873; 146 years ago |
Bentoel | Bentoel Group | Indonesia | |
Berkeley[3] | ITC Limited | India | |
Bintang Buana | Bentoel Group | Indonesia | |
Bond Street | Philip Morris International | United Kingdom | 1902; 117 years ago |
Bristol | ITC Limited | India | |
Bringi | Sudan Tobacco | Sudan | |
Cabin | Japan Tobacco | Japan | |
Cambridge | Philip Morris USA | United States | |
Camel | Japan Tobacco International (International) Imperial Brands (Australia only) R. J. Reynolds (United States only) | United States | 1913; 106 years ago |
Canadian Classics | Rothmans, Benson & Hedges | Canada | Mid-90s |
Capri | R. J. Reynolds Tobacco Company | United States | 1987; 32 years ago |
Capstan | Imperial Brands | United Kingdom | 1894; 125 years ago |
Carroll's | United Kingdom | ||
Caster | Japan Tobacco | Japan | |
Cavanders[4] | Godfrey Phillips India | India | |
Champion | PMFTC | Philippines | |
Chancellor[5] | Golden Tobacco Ltd | India | |
Charminar[6] | VST Industries | India | |
Charms[7] | VST Industries | India | |
Chesterfield | Philip Morris International (International) PMFTC (Philippines only) Philip Morris USA (United States only) | United States | 1896; 123 years ago |
Chunghwa | Shanghai Tobacco Group | People's Republic of China | 1949; 70 years ago |
Clas Mild | Nojorono | Indonesia | |
Classic Filter Kings[3] | ITC Limited | India | 1979; 40 years ago |
Clavo | Djarum | Indonesia | |
Cleopatra[8] | Eastern Tobacco Company | Egypt | 1961; 58 years ago |
Club | Gallaher Group | United Kingdom | |
Club Mild | Bentoel Group | Indonesia | |
Cohiba | Altadis | Cuba | 1987; 32 years ago |
Cool[9] | NTC Industries Ltd | India | |
Country | Bentoel Group | Indonesia | |
Craven A | Rothmans, Benson & Hedges (International) Carreras Tobacco Company (United Kingdom only) | United Kingdom | |
Crossroads | United States | ||
Crystal | Filasta Indonesia | Indonesia | |
Dakota | R. J. Reynolds Tobacco Company | United States | 1990; 29 years ago |
Davidoff | Imperial Brands (International) | Switzerland | 1929; 90 years ago |
Deluxe Tenor[9] | NTC Industries Ltd | India | |
Derby | Souza Cruz | Brazil | |
Diana | Philip Morris International | Italy | |
Djarum Black | Djarum (International) | Indonesia | |
Djarum Vanilla | Djarum (International) | Indonesia | |
Dji Sam Soe 234 | Philip Morris International | Indonesia | 1913; 106 years ago |
Dominant | International Masis Tabak | Armenia | |
Doral | R. J. Reynolds Tobacco Company | United States | 1969; 50 years ago |
Double Happiness | Shanghai Tobacco Corporation | People's Republic of China | 1906; 113 years ago |
Du Maurier | Imperial Tobacco Canada West Indian Tobacco Company (Trinidad and Tobago only) | Canada | |
Duke[3] | ITC Limited | India | |
Dunhill | British American Tobacco (International) R. J. Reynolds Tobacco Company (United States only) | United Kingdom | |
Eclipse | R. J. Reynolds Tobacco Company | United States | |
Elita | British American Tobacco | Latvia | 1967; 52 years ago |
Embassy | Imperial Brands | United Kingdom | 1914; 105 years ago |
Envio Mild | Leni Jaya Tobacco | Indonesia | |
Ernte 23 | Reemtsma | Germany | 1923; 96 years ago |
Esse | Korea Tobacco & Ginseng Corporation (International) | South Korea | |
Eve | Liggett Group (United States only) Philip Morris International (Germany only) | United States | 1971; 48 years ago |
Everest | British American Tobacco Zimbabwe Holdings | Zimbabwe | |
Extreme Mild | Surya Mustika Nusantara | Indonesia | |
f6 | Philip Morris International | Germany | 1959; 60 years ago |
Fatima | Liggett Group | Turkey | |
Fellas Mild | Djarum | Indonesia | |
Fix Mild | Tambora Mulyorejo | Indonesia | |
Fixation | Merapi Agung Lestari | Indonesia | |
Flair[5] | Golden Tobacco Ltd | India | |
Flake[3] | ITC Limited | India | |
Fortuna | Imperial Brands (International) | Spain | 1974; 45 years ago |
Four Square[4] | Godfrey Phillips India | India | |
FS1[4] | Godfrey Phillips India | India | |
Furongwang | Hunan Tobacco Group | People's Republic of China | |
Galan | Wismilak | Indonesia | |
Garni | Grand Tobacco | Armenia | |
Gauloises | Imperial Tobacco | France | 1910; 109 years ago |
Geo Mild | Djarum | Indonesia | |
Gitanes | Imperial Brands | France | 1910; 109 years ago |
GL | Utama Mama | Indonesia | |
GMB Cigarette | General Management Business | Erbil, Iraq | 2015; 4 years ago |
Gold Flake[3] | ITC Limited | India | |
Golden Bat | Japan Tobacco | Japan | 1906; 113 years ago |
GT | Grand Tobacco | Armenia | 1997 |
Gudang Garam | Gudang Garam | Indonesia | |
Guiyan | Guizhou Tobacco Group | People's Republic of China | |
HB[10] | British American Tobacco | Germany | |
Hits Mild | Tobacco Selatmalaka Industry | Indonesia | |
Hi-Lite | Japan Tobacco | Japan | |
Hollywood | Souza Cruz | Brazil | |
Hongtashan | Hongta Tobacco Group | People's Republic of China | 1959; 60 years ago |
Hope | Japan Tobacco | Japan | 1957; 62 years ago |
Huanghelou | Hubei Tobacco Group | People's Republic of China | |
Huangshan | Anhui Tobacco Group | People's Republic of China | |
India Kings[3] | ITC Limited | India | |
Insignia[3] | ITC Limited | India | |
Intro | Djarum | Indonesia | |
Java | British American Tobacco | Soviet Union | 1966; 53 years ago |
Jazy Mild | Nojorono | Indonesia | |
Joged | Bentoel Group | Indonesia | |
John Player & Sons | United Kingdom | ||
June[5] | Golden Tobacco Ltd | India | |
Karo | Germany | ||
Kent | British American Tobacco (International) R. J. Reynolds Tobacco Company (United States) | United States | 1952; 67 years ago |
King's | House of Prince | Denmark | |
Kool | British American Tobacco (International) ITG Brands (United States only) | United States | 1933; 86 years ago |
Krong Thip | Thailand Tobacco Monopoly | Thailand | |
L&M | Philip Morris International (International) PMFTC (Philippines only) Philip Morris USA (United States only) | United States | 1953; 66 years ago |
L.A. Lights | Djarum | Indonesia | |
Lambert & Butler | Imperial Brands (International) | United Kingdom | 1834; 185 years ago |
Lark | Altria (International) Philip Morris USA (United States and Equador only) | United States | 1963; 56 years ago |
LD | Japan Tobacco International | Russia | 1999; 20 years ago |
Legend[5] | Golden Tobacco Ltd | India | |
Liggett Select | Liggett Group | United States | |
Lips[5] | Golden Tobacco Ltd | India | |
Liqun | Zhejiang Tobacco Group | People's Republic of China | |
Longbeach | Philip Morris International | Australia | |
Lucky Strike | British American Tobacco (International) ITC Limited (India only) R. J. Reynolds Tobacco Company (United States) | United States | 1871; 148 years ago |
Main | |||
Marlboro | Philip Morris International (International) PMFTC (Philippines only) Philip Morris USA (United States only) | United States | 1924; 95 years ago |
Maraton | Nojorono | Indonesia | |
Masis | Grand Tobacco | Armenia | |
Master Mild | Trisakti Purwosari Makmur | Indonesia | |
Matra | Nojorono | Indonesia | |
Maverick | Imperial Brands (United States only) | United States | 1986; 33 years ago |
Max | Lorillard Tobacco Company | United States | 1975; 44 years ago |
Maxus | Nojorono | Indonesia | |
Mayfair | Japan Tobacco International | United Kingdom | 1992; 27 years ago |
MayPole[9] | NTC Industries Ltd | India | |
Memphis | Gallaher Group | Austria | |
Merit | Philip Morris USA | United States | |
Mevius | Japan Tobacco International (International) Imperial Brands (Australia) | Japan | 1977; 42 years ago |
Mild Formula | Saraswanti Mekar Agung | Indonesia | |
Mighty | Mighty Corporation | Philippines | |
Minak Djinggo | PT Nojorono Tobacco International, Kudus, Indonesia, under authority of Philip Morris International | Indonesia | |
Misty | R. J. Reynolds Tobacco Company | United States | |
Mocne | Imperial Brands | Poland | 1950s |
Moments[7] | VST Industries | India | |
Mondial[8] | Eastern Tobacco Company | Egypt | |
More | Japan Tobacco International (International) PMFTC (Philippines only) | United States | June 1975; 44 years ago |
MS | British American Tobacco (International) | Italy | 1969; 50 years ago |
Muratti | Philip Morris International British American Tobacco | Turkey | 1821; 198 years ago |
Natural American Spirit | Japan Tobacco International (International) R. J. Reynolds Tobacco Company (United States only) | United States | 1982; 37 years ago |
Navy Cut[3] | ITC Limited | India | |
Neo Mild | Bentoel Group | Indonesia | |
Neslite | Merapi Agung Lestari | Indonesia | |
Newport | British American Tobacco (International) R. J. Reynolds Tobacco Company (United States) | United States | 1957; 62 years ago |
Next | Philip Morris International | Malaysia | |
Nikki Super | Nikki Super Tobacco Indonesia | Indonesia | |
Niko International | Niko Rama | Indonesia | |
Nil | Gallaher Group | German Empire | 1901; 118 years ago |
Niu Niu | Merapi Agung Lestari | Indonesia | |
NO.10[9] | NTC Industries Ltd | India | |
Noblesse | Dubek | Israel | 1952; 67 years ago |
North Pole[4] | Godfrey Phillips India | India | |
NOY | International Masis Tabak | Armenia | 2000 |
Nuu Mild | Djarum | Indonesia | |
One Mild | Bentoel Group | Indonesia | |
Pall Mall | British American Tobacco (International) R. J. Reynolds Tobacco Company (United States) | United Kingdom | 1899; 120 years ago |
Paramount | Imperial Tobacco Norway AS | Norway | 2006; 13 years ago |
Panama[5] | Golden Tobacco Ltd | India | |
Parisienne | British American Tobacco | Switzerland | |
Parliament | Philip Morris International (International) Philip Morris USA (United States only) | United States | 1931; 88 years ago |
Peace | Japan Tobacco | Japan | 1952; 67 years ago |
Pensil Mas | TDS Tobacco | Indonesia | |
Peter Stuyvesant | British American Tobacco (International) | South Africa | 1954; 65 years ago |
Pianissimo Peche | Japan Tobacco | Japan | |
Platinum[5] | Golden Tobacco Ltd | India | |
Players[3] | ITC Limited | India | |
Polo Mild | Djarum | Indonesia | |
Popularne | Poland | ||
Prima | Soviet Union | ||
Prince | House of Prince British American Tobacco | Denmark | 1957; 62 years ago |
Pueblo | Pöschl Tabak | Germany | |
Pundimas | Pundimas Nasional | Indonesia | |
Pyramid | Liggett Group | United States | 1988; 31 years ago |
Rambler | |||
Rawit | Bentoel Group | Indonesia | |
Red & White[4] | Godfrey Phillips India | India | |
Red Mild | Gudang Baru | Indonesia | |
Regal | Imperial Brands | United Kingdom | |
Regent[9] | NTC Industries Ltd | India | |
Relax Mild | Djarum | Indonesia | |
Richmond | Imperial Brands | United Kingdom | 1999; 20 years ago |
Romeo y Julieta | Altria | Cuba | 1999; 20 years ago |
Rothmans | Philip Morris International British American Tobacco | United Kingdom | |
Royal[3] | ITC Limited | India | |
Saat | AKJ Marketing (Malaysia) Sdn Bhd | Malaysia | |
Salem | ITG Brands | United States | 1956; 63 years ago |
Sampoerna Hijau | Sampoerna | Indonesia | |
Sakura | Japan Tobacco | Japan | |
Scissors[3] | ITC Limited | India | |
Score Mild | Maju Abadi Sigaret | Indonesia | |
Sejati | Bentoel Group | Indonesia | |
Senior Service | Gallaher Group | United Kingdom | 1925; 94 years ago |
Septwolves | Fujian Tobacco Group | People's Republic of China | |
Seven Stars | Japan Tobacco | Japan | |
Shaan[11] | VST Industries | India | |
Silk Cut | Japan Tobacco International (International) | United Kingdom | 1964; 55 years ago |
Slic Mild | Djarum | Indonesia | |
Smart | Japan Tobacco | Japan | |
Sobranie | Japan Tobacco International (International) | United Kingdom | 1879; 140 years ago |
Special Extra Filter[7] | VST Industries | India | |
ST Dupont | Philip Morris International | France | |
Star Mild | Bentoel Group | Indonesia | |
State Express 555 | British American Tobacco (International) | United Kingdom | 1896; 123 years ago |
Sterling | Japan Tobacco International | United Kingdom | 2006; 13 years ago |
Strand | W.D. & H.O. Wills | United States | 1959; 60 years ago |
Style[5] | Golden Tobacco Ltd | India | |
Superkings | Imperial Brands | United Kingdom | |
Surya Pro Mild | Gudang Garam | Indonesia | |
Sweet Afton[5] | British American Tobacco | Ireland | 1919; 100 years ago |
Taj Chhap Deluxe[5] | Golden Tobacco Ltd | India | |
Tali Jagat | Bentoel Group | Indonesia | |
Tareyton | American Tobacco Company | United States | 1954; 65 years ago |
Ten Mild | Djarum | Indonesia | |
Thang Long | Thang Long Tobacco Factory | Vietnam | |
Time | Dubek | Israel | |
Tipper[4] | Godfrey Phillips India | India | |
True | R. J. Reynolds Tobacco Company | United States | |
U Mild | Sampoerna | Indonesia | |
Ultra Special | PTHI | Indonesia | |
Uno Mild | Bentoel Group | Indonesia | |
Up Mild | Pura Perkasa Jaya | Indonesia | |
Urban Mild | Djarum | Indonesia | |
USA Gold | ITG Brands | United States | |
Vantage | R. J. Reynolds Tobacco Company | United States | |
Vegas Mild | Sampoerna | Indonesia | |
Vogue | British American Tobacco | United Kingdom | 1955; 64 years ago |
Viceroy | British American Tobacco | United States | 1936; 83 years ago |
Virginia Slims | Altria | United States | 1968; 51 years ago |
Viper | Merca Pantura | Indonesia | |
Walter Wolf | British American Tobacco (former Tvornica Duhana Rovinj) | Croatia | |
West | Imperial Brands (International) | Germany | 1981; 38 years ago |
Wills Navy Cut | ITC Limited | India | 1965; 54 years ago |
Winfield | British American Tobacco (International) | Australia | 1972; 47 years ago |
Win Mild | Karya Dibya Mahardika | Indonesia | |
Winston | Japan Tobacco International (International) PMFTC (Philippines only) ITG Brands (United States only) | United States | 1954; 65 years ago |
Wismilak | Wismilak | Indonesia | |
Woodbine | Imperial Brands | United Kingdom | 1888; 131 years ago |
X Mild | Bentoel Group | Indonesia | |
Yesmoke | Yesmoke | Italy | 2007; 12 years ago |
Yuxi | Hongta Tobacco Group | People's Republic of China | |
Ziganov | Russia | ||
Zhongnanhai | Beijing Tobacco Corporation | People's Republic of China | |
Kamaran Blue[12] | Kamaran Industry and Investment Company | Yemen | 1963; 56 years ago |
Kamaran Gold[12] | Kamaran Industry and Investment Company | Yemen | 1963; 56 years ago |
Mareb[12] | Kamaran Industry and Investment Company | Yemen | 1963; 56 years ago |
Crater[12] | Kamaran Industry and Investment Company | Yemen | 1963; 56 years ago |
Sheba[12] | Kamaran Industry and Investment Company | Yemen | 1963; 56 years ago |